Former US President Donald Trump unveiled his new business venture, the diamond-studded “Official Trump Watch Collection”, on Thursday after selling everything from Bibles, sneakers, photo books, and cryptocurrency during his third campaign for president.
Since he began his 2024 White House campaign, he has been launching a series of branded products.
As US presidential elections approach in 40 days, Trump’s latest business venture has been catching attention, raising questions about the ethics of monetising his campaign.
The website for various products, however, has a note, saying that proceeds from their sales do not directly benefit Trump or his campaign, adding that each is subject to a “paid license agreement.”
The most expensive watch, listed as including 122 diamonds on its bezel, and is available in three 18-karat gold styles, and is worth USD 100,000.
Meanwhile, another “Fight Fight Fight” model is listed as USD 499.
Earlier in March, US Republican nominee Trump released a video on his Truth Social platform, urging his supporters to spend USD 59.99 for a “God Bless the USA Bible”, inspired by country singer Lee Greenwood’s patriotic ballad.
Watch | Donald Trump businesses received millions in foreign payments while he was in office
A disclaimer on a sales website states that the watches are covered by an agreement to license Trump’s brand but are not sold by Donald J Trump, The Trump Organization, or any of their respective affiliates.
The company listed as the sales entity, TheBestWatchesonEarth LLC, said that it uses Trump’s name and image under a paid license agreement.
(With inputs from agencies)
